What are header tags? Are they important?

 

Have you read a magazine before?
Of course, what a stupid question!
Then you have seen that there are title tags and subtitles or headers that mark important ideas. These headers are usually shown using bold or bigger fonts so that readers can quickly identify the point of every single paragraph or group of paragraphs of the text. This helps readers know the content of the text without even reading the entire thing.
So why am I babbling about headers on a page that is about SEO?
Because search engine spiders are just text readers; they can only (at this time) see text. But they are lazy readers, they like to see things the way we do. They try to identify the subject of an article or a page as quickly as possible and reading as few words as possible.
This is the point where headers are important: They are the KEY PHRASES that tell search engines what your text is about.
Headers are as important as the title tag that is located next to the meta tags before the body of the HTML code, but header tags are located within the body of your HTML code.
If your pages are not SEO then there are probably no header tags on them. However, don’t worry about that, just look at your HTML and chose the phrases or the lines of text that you want to convert to headers and then put these tags:

<.h1>your subtitle text or keyphrase<./h1>

This way you are telling search engines exactly where to look.
But how can you take advantage of this knowledge?
By using your keywords or keyphrases on these headers making search engines know the exact value of the content you offer to your readers.