A Webmaster's Guide to Success

I know that most of you got discouraged ...

You think that publishing could be a waste of time and money.... that everything has already been said...
Let me tell you... there are a lot of people who have not heard what's been said, so you can bring old and new INFORMATION and CONTENT to your web page presenting it in a brand new and imaginative way.
You have to have content, the community is starving for content, fresh new or a fresh view...
So, what is content?
Content can be almost anything: Articles, poems, pictures, opinions, jokes, e-books, etc.
Most people don't know this fact, but Google (tm) and most search engines reward pages with new content with a better ranking and punish duplicates (clones, copies, etc.), and better ranking is LIFE on the net (or so they say).
An example of content can be this entry that you are reading right now. It's new, maybe not too fresh, but since English is my second language there probably isn't any content in the net that resembles mine (at least not in the way it is phrased).
On the other hand, Google (tm) and other search engines CAN'T see words inside pictures when they are evaluating content, so they see text only, which means that the more text, the more content and KEYWORDS they see. No wonder pages that only have pictures don't rank well.
That's why articles, blogs and other text pages rank better.
If you are not into making new content, you can have FREE CONTENT on your web pages. There are sites that offer free articles that you can put on your pages (provided that you don't modify them or take credit for them). Many people (authors) send their articles to these pages to get exposure, to publish the link to their pages  or simply to get some attention.
So content can not only be a way to rank better, but to expose your views, opinions and your links :-)

What is an Adsense site?
An Adsense site is one desgined with the sole intention of displaying Adsense ads, with little or no content at all. Just a page full of reciprocal links to other pages within the same site. They link structure looks like this:
Marketing page (links to)
Christian Marketing page (links to)
New york Marketing page (links to)
Gay Marketing page (links to)
Search engine Marketing page and so on.....

No content, just keyword-rich pages that target the best paying Adsense ads.
This has been a traditional way of making money (lots of it) with Adsense. The problem is that users end up wasting their precious search time when they are actually looking for content, not ads or landing pages.

There are even software packages that can build thousands of pages like those in a matter of minutes (Cloakers, equalizers etc.) and the process of publishing those pages is simplified (they even have FTP clients on those packages).

But Google has grown a brain of its own and is using duplicate content filters, duplicate structure filters and anything that looks pre-made, unnatural, un-human is being banned or penalized on its search engine.

The point is, one can publish such sites, but will probably not get them listed. Not having them listed means NO TRAFFIC and NO TRAFFIC means no clicks.

By the way, do not trust sites that tell you that they have RSS feeds to fresh content that do not look like they are linking to external sites and can cheat duplicate content filters... remember that duplicate structures trigger red flags too.
I even wonder if Blogs can trigger this filters since they use the same structures... Hmmm

This proves that on the future GOOD CONTENT WILL BE KING not massive pre-made sites.